Twitter teaches me lots of things. Like that Whitney Houston died, or that Japan had an earthquake on the first day of the year. This morning I learned that today is National Cleavage Day (NCD).
To start, I rolled my eyes at some drunken males lame attempt to see more booby. Then, I got curious. Maybe this is a breast cancer thing? So I turned my favorite source for useless information, Wikipedia. It turns out that NCD was started in 2002 by the Wonderbra company and supported by Cosmopolitan magazine. It's a marketing gimmick.
It's not all bad though. I found out that the Wonderbra company does, indeed, make money on this sexist celebration of the female anatomy. However, it's for a good cause. Wonderbra donates the gross profits to an organization in South Africa called the Sunflower Fund . The Sunflower Fund is a Cape Town based non-profit that helps South Africans with leukemia and other life-threatening blood diseases. Still, I have to wonder about the ethics of a company recruiting morally challenged young women to advertise for them. For free.
I will not officially be celebrating National Cleavage Day, but I will likely show some cleavage. Unless I wear a turtle neck.